What are the benefits of investing in digital content?
- Despite the global economic crisis, the Internet's growing global trend continues to expand dramatically and without any signs of slowing down in the next few years.
- Trends observed in the online content market show strong global growth in Internet and digital users, and a growing number of mobile Internet users (smartphones)
- Strong growth in broadband use, rapid global implementation of the web standard for desktop computer and mobile 2.0 and strong growth in social networking use. This strong global growth of the Internet provides significant opportunities for companies active in areas such as technology and the media.
Statistics on online advertising industry
The gains of the online advertising industry are directly related to the growth of digital materials. If we only look at US online ad numbers, we note an ever-increasing trend, from 4% in 2002 to 10% in 2007 and 17% in 2012. Digital media companies and online news companies take the opportunity as they evolve rapidly. For example, an online news company like Business Insider made a profit of $4.8 million in 2010, mostly advertising. Also, according to Google Analytics, Business Insider gained a staggering rise in traffic, with about 8 million visitors born in February 2011.
The popularity of digital content
- The digital content sector appears to have a promising future. The era of independent desktop computers has become of the past. Next generation applications are increasingly focusing on the mobile internet sector of the market.
- The growing popularity of smartphones, tablets and electronic reader screens makes the media product consumer now have a wide range of options to search for digital content, along with a classic computer.
- To be successful in this sector, the creator must devise new ways to distribute material to customers that are tailored to their needs.
Digital investment is a smart thing
In this context, according to investment strategists and financial advisers, investing in digital content is a smart choice for people with capital in financial markets right now. The most important opportunities to invest in the digital content market are those associated with social networking infrastructure, special attention, ethnically oriented digital content, interactive digital content, and digital content specializing in entertainment and social upbringing of the mobile internet.
Digital science also facilitates the movement of vital orders, whether it is information or financial orders in many industries, or even the movement of products around the world in financial commerce.